WE ARE GROWING!

DIGITAL SPECIALIST

Calling all Digital data gurus! We need your help setting up our systems so that we’re equipped from the beginning for world domination. This will be a short-term contract role with the possibility of long-term work. Ideally you’re a wizz with SEO, Website implantation - systems set up CRM Hubspot/ Unleashed/ EDM - Mail Campaigns and reporting all computer related software tasks.

A passion for healthy living is a plus!

Key Responsibilities:

  • Manage and maintain all website content, social media and email marketing campaigns
  • Monitor company presence across Social Media platforms and address any day-to-day issues
  • Generate and drive website traffic through strategies and tactics to improve SEO
  • Develop benchmark metrics to measure performance and results.
  • Develop an annual social media content calendar
  • Work closely with stakeholders to design online user experience for Hubspot and influence customer journeys
  • Plan and coordinate email marketing content and layout across all customer emails (B2B & B2C)
  • Implement and optimize Marketing Automation
  • Implement initiatives that drive online activity to increase online brand presence and customer traffic
  • Coordinate, build and send internal emails to stylists (B2B)
  • Assist with the management of CRM Stock Management data to ensure reliability & flexibility
  • Play a proactive part in the overall marketing team, supporting special events through appropriate digital promotional initiatives.

Key Requirements:

  • Minimum of 4-5 year's experience in a digital marketing role within a commercial environment, you will have a good understanding of both B2B & B2C channels.
  • Proven experience in developing and executing digital campaigns across multiple platforms.
  • A creative thinker - demonstrated flare for identifying online community engagement opportunities
  • Proven working knowledge of Squarespace, website maintenance and relevant updates
  • Demonstrated ability to analyse and report data using Facebook Insights and Google Analytics and to incorporate results in decision making.
  • Previous experience using Hubspot and Unleashed is desirable
  • An excellent understanding of driving customer experience to increase leads, conversion and customer engagement.
  • Excellent attention to detail
  • You will be solutions orientated with a positive outlook.
  • A "can do" attitude and a willingness to help others.

This is a really exciting time to be joining this thriving company. Fresh off the blocks you will have the opportunity to play an integral part across executing various key digital projects, these include: Web to CRM to Stock System implementation and driving the implementation of an ecommerce site.

If you read something above that sparked your interest please forward your resume to admin@nutricare.co

We can’t wait to meet you!

Bamboo vs Cotton

Let’s introduce one of our key components, we have been working with for our first product line. 

Our facilities and pre-production is now in full swing. Pictured is our fabric spinning facility currently producing. 

Compare Bamboo and Cotton:

As our world gets greener, bamboo is becoming more and more popular.  Because it grows so quickly, bamboo is an easily renewable resource.  It requires 1/3 the amount of water to grow that cotton uses and has no natural pests.  This means that bamboo can be grown with little to no use of pesticides or herbicides whereas cotton often requires a large amount of pesticides to maintain growth.  Bamboo plantations can quite easily be kept organic and replanted every year.  Although organic cotton is readily available, there are still many pluses to using bamboo.

Bamboo fabric is very soft, often described as feeling like cashmere.  This is because the bamboo fiber itself is naturally round and smooth without any chemical treatment.  This means that there are no sharp spurs to irritate the skin.  This means that bamboo can be worn directly next to skin, even with many people who are allergic to other natural fibers such as hemp or wool.  Bamboo fibers are also quite long which means that there is less piling of the fabric than in the cheaper varieties of cotton.  The softness and quality of the fabric itself seems to stand up to multiple washings.  Many even describe the fabric as getting even softer with each washing!

Another unique quality with bamboo fiber is it’s antibacterial qualities.  This unique antibacterial quality is due to an antimicrobial bio-agent called “bamboo kun” which is found naturally in the fiber.  This kun makes bamboo a naturally antibacterial, antifungal and odor resistant fiber, through multiple washings.  Cotton does not have anything like this.  The bamboo kun helps to reduce bacteria that thrive on clothing and human skin.  This means that the wearer and the fabric have less bacteria that causes unpleasant odors.

Bamboo also has excellent wicking properties.  The textile resembles the plant in this aspect.  The bamboo plant is highly water absorbent.  It is able to take in up to three times it’s weight in water!  The textile retains this ability to some extent, pulling the moisture away from the skin so that it can evaporate. Bamboo fabric also has some insulating properties.  This means that the fabric will help the wearer stay warmer in the winter and cooler in the summer.

From a designer’s perspective, bamboo is also an excellent fabric choice.  It is a light, strong fabric that requires less dye than cotton.  The color of bamboo fabric as opposed to cotton is also described as much more vivid.  The fabric can be used in many ways from being woven to being knit.  It drapes very smoothly and because of it’s greener properties, is a much desired alternative to cotton from a buyer’s point of view.

In conclusion, bamboo textiles are swiftly coming to the market in many forms — from sheets to socks to just about anything you can think of.  The pricing of bamboo may still be slightly higher than the better varieties of cotton, but demand will continue to bring the price down.  There are also some concerns about the regulatory process of it’s development in China.  However, green is the new black and China is definately concerned about its economy, and the world pressure on the enviroment will keep their attention..  It is definitely becoming vogue to “go green”.  And I think it’s way past time for everyone to consider how their choices effect the environment around them.  Even when the bamboo fabric is beyond usefulness, it is completely biodegradable in soil.  And the decomposition process doesn’t cause any pollution to the environment!  Look for bamboo products when shopping the next time and see what you think.